BEHAVIORAL SCIENCES GAINING PROMINENCE...

As an academic field in its own right

Bachelor's degrees, Master's degrees, university programs. Recognition in Academic Awards (Nobel Prize in Economics 2002, Kahnemann and 2017, Thaler). Own journals, extensive bibliography and growing presence in specialized journals.

In the corporate world...

Companies seek to design and test small interventions that generate a desired behavior in their customers or focus on designing incentives for their staff and partners.

Strengthening labor demand...

Ad-hoc teams spread across governments and NGOs around the world as projects multiply to leverage their insights and test interventions.

And becoming a trend in policy-making

Focus on identifying nudges that induce social behaviors in the desired direction (health care, environmental protection, tax compliance, electoral participation, road safety education, etc.).

Decision Architecture and Nudges

Behavioral Sciences propose the concept of NUDGE: small interventions in the design of the Decision Architecture can favor a certain decision, without hindering or hiding the available alternatives.

Experimentation is the way we test and validate hypotheses about the effectiveness of a NUDGE.

The Decision Architecture assumes that the way in which the available options are presented significantly influences the outcome (the option chosen) in any given domain, in particular by the way they appeal to more elaborate reasoning (system 2 thinking) or to operate on the most "automatic" response (system 1).

The biases we don't see...

Cognitive biases are another of the findings of the behavioral sciences, which document certain errors or deviations from rationality that are systematically present in the way people reason. Biases are documented and validated via experiments.
Understanding cognitive biases in decision making opens up a world of opportunities for possible interventions ("treatments") to experiment with to design incentives or promote desirable behaviors in clients, consumers and staff.
Being aware of them also allows us to be alert to improve our own decision-making process.

Let's work together to detect and scale what works for your organization.

Take your value proposition to the next level

Decision Architecture and Nudges

Opportunities for improvement by iterating the Decision Architecture are enormous and can unlock high-impact results with little effort.

With Behavioral Science + Experimentation you can experiment by testing interventions on:

Your web design, promotions, offers and benefits programs, your advertising and social media strategy, your recruitment and onboarding strategy, your UX, your sales model, your customer-facing and internal communications, your channel support model, your product design and roadmap, your staff incentive program, the functioning of your internal processes, among many others.