We combine theoretical elements with practical demonstrations of tools to design and execute experiments.
We present AB Testing and other types of experiments.
We add a skill to your professional career.
Taught by experts in the field
The directors of the program teach the classes and are leaders in the field. They direct the first university program in Experimentation (Austral University), they have taught classes for ed-techs and Mexico and actively participate in JILAEE, an in-company experimentation initiative at UCLAE, an in-company experimentation initiative between UCEMA and the University of Chicago.
With practical application and validation of leading Web Experimentation platforms.
In our programs, we teach you how to use platforms that will be useful for different types of experiments.
We present Experimentalis, our platform to design and manage your innovation program.
We see use cases in Ads-Experiments and E-Mail Marketing Experiments.
We work with demos of leading tools, Web Experimentation and Product Experimentation.
With guests from leading companies
Leaders of experimentation teams from technology, financial and service companies, among others, participate in the program, sharing their real-life experiences in their organizations. and others, will participate in the program by providing their testimonies of real practice in their organizations.
First agency in Latin America dedicated to experimentation
Focusing on experimentation as a theme, MBL is the first agency of its kind in the region, adapting our content to the Latin American audience. Latin American audience.
A convenient option
With a very competitive fee and the possibility of accessing discounts for companies and signing up with friends through our referral program.
Business Experimentation Fundamentals
What is it, what is it for and what mindset and organizational culture we need to experiment. The importance of experimental culture and growth mindset to build exponential organizations organizations.
The necessary methodology
From an idea to a hypothesis and from a hypothesis to an executed experiment. We will learn in detail and apply with discipline and apply with discipline the methodology that allows the most innovative companies in the world to experiment at scale. world.
Technology to go to the next level
We will learn about technological platforms to experiment. Immersion in Web and Mobile platforms Experimentation. Demos of experiments in Social Media platforms and mailling.
Experimentation in action
We will learn about practical cases of experimentation in different areas, learning from worldwide references. worldwide. We will enter the world of behavioral sciences: we will learn what they are and why they go hand in hand with experimentation. why they go hand in hand with experimentation. We will build our first experiment.
Super-convenient pricing and a schedule adapted to our Latam audiences
¡USD 100 final!
Descuentos por preinscripción, por grupos y referrals
Pago con Tarjeta/Transferencia
/Paypal
Fecha de las sesiones:
Días a confirmar, Diciembre 2024
Horario:
19.30HS Argentina, Uruguay y Chile
18.30HS Bolivia
17.30HS Perú y Colombia
16.30HS México
Buenos Aires, Argentina. 2024