My Business Lab

MyBusinessLab is an agency focused on Business Experimentation, AB Testing, Growth and Behavioral Sciences, based in Buenos Aires and with extended presence throughout Latin America.

Our goal is to promote experimentation in companies in the region. We want more and more organizations in Latin America to start experimenting, scale their testing programs and incorporate the scientific method in their decision making.

MyBusinessLab was founded by the directors of the first university program in Spanish in Business Experimentation, taught since 2023 at the School of Engineering of Universidad Austral.
We work in partnership with JILAEE, a joint academic initiative between UCEMA and the University of Chicago in experimental economics. Their support allows us to maintain golden-standards of rigor in our products, combining the latest insights from academia with global best practices at the organizational level.

Our approach combines:

We encourage organizations to experiment at scale, working on their culture and organizational design.

An organization that experiments does not just adopt a tool: it promotes values that stimulate curiosity, analytical creativity and respect for evidence in decision making.

Experimental organizations are in beta-permanent, open to continuous learning, to iterate their value proposition and to challenge their assumptions. They learn and enjoy the accumulation of small changes that, combined, transform them into exponential organizations.

The execution of successful experiments that provide reliable learning requires following and respecting a methodology in a disciplined manner.

We accompany organizations in the training and adoption of the tooling and step-by-step, from the moment they perform their first experiment until they pick up speed and become learning machines.we accompany organizations in the training and adoption of the tooling and step-by-step, from the moment they perform their first experiment until they pick up speed and become learning machines.

We work on mindset, culture and the application of methodological tools.

To be able to experiment with ease and scale, technology is an indispensable ally.

In MyBusinessLab, we have the best technology partners worldwide to deploy your experimentation program, whatever the area of the company where you want to start it (Product, Marketing, People, Service Channels, website, mobile app, among others).

We rely on technology partners for our clients to start running their experiments (VWO, Optimizely, Google Ads, Convert, among others).

Our clients are at different stages of maturity with respect to the application of the experimental methodology, and our value proposition is adjusted to accompany them.

We rely on technology partners that certify our work and allow us to quickly deploy tools for our clients to start running their experiments (VWO, Optimizely, Google Ads and Experiment Nation, among others).

We work with organizations of all sizes (from Small&Medium Enterprises to large private and public sector organizations).

Our clients are at different stages of maturity with respect to the application of the experimental methodology, and our value proposition is adjusted to accompany them:

How do we work with companies that want to adopt experimentation?

Taking its first steps towards adopting an experimental culture and conducting its first experiments

1 Scaling testing programs and gaining scale, towards the goal of becoming experimental organizations.

2 Keeping its testing programs up to date with the latest learning, best practices and developments in the field.

3 Taking its first steps towards adopting an experimental culture and conducting its first experiments

1 Scaling testing programs and gaining scale, towards the goal of becoming experimental organizations.

2 Keeping its testing programs up to date with the latest learning, best practices and developments in the field.

3 Taking its first steps towards adopting an experimental culture and conducting its first experiments

1 Scaling testing programs and gaining scale, towards the goal of becoming experimental organizations.

2 Keeping its testing programs up to date with the latest learning, best practices and developments in the field.

3

Matias has a degree in Finance and an MBA (Universidad Torcuato di Tella).

He has more than 15 years of experience leading teams, and designing and executing business strategies in different verticals.

It has been implementing the experimental methodology for more than 5 years as a way to enhance the time-to-market and impact of its business decisions, working together with JILAEE (University of Chicago and University of CEMA).

He is also Academic Director and professor of the Business Experimentation Program at the Engineering School of Universidad Austral and professor of Growth Marketing, Product Management and Emerging Technologies at Universidad Torcuato Di Tella and Colectivo 23.

He also coordinates and is one of the hosts of the Behavioural Insights Argentina podcast, a community for the dissemination of behavioral sciences in Latin America.

Sebastián is an economist (Universidad de Buenos Aires) and holds a Master's degree in Finance (Universidad del Cema).

Since 2023, he co-directs the "Business Experimentation" program at Universidad Austral. His focus is to promote the use of insights and scientific methodology at scale in business decision making in Latin American organizations. He has also taught experimentation programs for ed-tech in Peru and Mexico.

His professional career includes outstanding participation in international forums, such as the Carroll Round Conference at Georgetown University, a program in digital business at IE Business School in Madrid, and awards such as the Central Bank's Annual Economic Research Award.

He has also represented the University of Buenos Aires in the Economics Olympics of the Professional Council of Economic Sciences, obtaining second place, and has been a columnist for the newspaper El Economista, covering macroeconomics and economic development.

Partners

Our purpose is to achieve that more and more companies in Latin America boost their business strategies based on the experimental methodology and the Growht Mindset.

We have therefore created a partnership program, with MyBusinessLab ambassadors throughout the region.

Our ambassadors represent the MyBusinessLab vision and work with clients throughout the region to take their experimentation programs from the first steps to the next level.

Partners

At MyBusinessLab we work together with Universidad Austral, where we are the academic directors and have been teaching since 2023 the first university program in Business Experimentation within the School of Engineering.

We also work in partnership with JILAEE, an academic initiative in experimental economics, led by the University of Chicago and Cema University. The director of JILAEE is the renowned economist John List, former Chief Economist of Uber and Lyft and current Chief Economist of Walmart.

Our purpose is to get more and more companies in Latin America to boost their business strategies based on the experimental methodology and the Growht Mindset. For this reason we have created a partnership program, with MyBusinessLab ambassadors throughout the region.

Our ambassadors represent the vision and work with clients throughout the region to take their experimentation programs from the first steps to the next level.

Let's keep in touch

Have a question before you ditch your checkbook and wallet? Feel free to reach out to us for any reason - we're here to help!

My Business Lab

Our approach combines:

Culture

Methodology

technology

How do we work with companies that want to adopt experimentation?

Taking its first steps towards adopting an experimental culture and conducting its first experiments

1

Scaling testing programs and gaining scale, towards the goal of becoming experimental organizations.

2

Keeping its testing programs up to date with the latest learning, best practices and developments in the field.

3

Taking its first steps towards adopting an experimental culture and conducting its first experiments

1

Scaling testing programs and gaining scale, towards the goal of becoming experimental organizations.

2

Keeping its testing programs up to date with the latest learning, best practices and developments in the field.

3

Taking its first steps towards adopting an experimental culture and conducting its first experiments

1

Scaling testing programs and gaining scale, towards the goal of becoming experimental organizations.

2

Keeping its testing programs up to date with the latest learning, best practices and developments in the field.

3

Matias Hirschmann

Sebastián Senlle

Partners

Partners

Partner

Partner

Partner

Let's keep in touch