Business Experimentation es

Mindset + Methodology + Technology

Business Experimentation es

Mindset + Methodology + Technology

WE PREPARE ORGANIZATIONS FOR CONTINUOUS CHANGE
In an era where the only constant is change, experimentation provides a methodological framework with which to foster growth and test ideas easily, quickly and without risk.
WE PROMOTE ANALYTICAL CREATIVITY
We promote creative organizational cultures focused on continuous learning, seeking to detect key insights that optimize the value proposition.
WE MAKE EXPERIMENTING RELIABLE AND EASY
Based on a rigorous but easily adaptable methodology and the support of rapidly deployable software tools, we generate experimental capabilities.

EXPERIMENTATION BOOTCAMP #1

¿Quieres iniciar un programa de experimentos en tu organización?

Participa en nuestra única formación intensiva en Latam.

¡Comencemos!


About Us

We designed and taught the first Business Experimentation course in Latin America at the prestigious Austral University of Buenos Aires.

For more than 5 years we have been working together running experiments with JILAEE, a joint initiative of Cema University and the University of Chicago that seeks to promote experimental economics in companies.

We are the first partners in Latin America of Kameleoon, Europe's largest experimentation platform.

 

SHALL WE START?

Schedule a free session with our team to identify your starting point and learn about the value-generating opportunities presented by experimentation. 

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Our focus

  • Transform organizations intolearning machines by incorporating the scientific method into their decisionmaking .
  • To get more and more companies in Latin America to adopt and scale Business Experimentation.
  • To promote the organizational practice of behavioral science, helping companies to understand how their customers and employees make decisions and to improve their products and services based on interventions based onthis knowledge.
  • Create the first communities of experimenters in Latin American organizations to exchange experiences and promote the methodology.
  • Generate synergies between organizations in Latin America that are beginning to experiment and companies and universities around the world that are leading the experimentation agenda.
  • Reduce the effort involved in starting to experiment in a company, facilitating access to technological solutions that reduce operating costs and identifying obstacles to unlock in the organizationalculture .
  • To reduce the gap between academia and practice, contributing to promote curious, creative organizations that ask the right questions and that that ask the right questions and draw on scientific method and insights to design and iterate their value proposition. value proposition.

Your decision making can be upgraded

It's time to break the inertia!

of business leaders experienced "decision-distress" in the last year: feeling of guilt about a poorly made decision (Oracle, 2023, study of 14,000 executives).
says it faces daily decisions more than once a day where it does not know how to act (Oracle, 2023).
of executives would like to but do not feel they have enough tools to start conducting experiments (Hamel and Zaini, Harvard Business Review, 2017).
improves on average the conversion of a website when starting to apply experiments (study on 35K startups, HBR)
of the experiments validate the initial hypotheses (providing scalable learning, and preventing erroneous efforts in the remaining 79%).

Download our free experimentation playbook

Send us a contact email and we will send you, free of charge, our guide presenting the methodology and success stories.

By clicking, you agree to receive the Playbook in the next hours as a courtesy of MyBusinessLab.

Business Experimentation: why experimentation

It favors and accelerates learning, putting us in "continuous beta" mode. "continuous beta" mode.

Allows for secure testing of business initiatives.

It encourages us to be more creative.

It complements the observational use of data with a forward-looking approach.

Corrects our difficulties in predicting the future.

Generates an organizational culture open to ideas and curiosity. Changes the attitude towards failure.

Democratizes and improves the quality of decision making.

Skill in high demand, particularly in agile cells.

A trend that is gaining momentum...

"We are in the early days of the age of experimentation. experimentation," Michael Luca, Harvard Business School.

  • From science to business: more and more organizations of all types (private and public, digital and traditional) are incorporating Business Experimentation.
  • In academia, the subject is also gaining momentum, with bibliography and programs that focus on the organizational practice of experimentation.
  • At MyBusinessLab.com we want more and more Latin American companies to start experimenting!

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"Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day."
Jeff Bezos,
CEO Amazon.
"To scale Experimentation, you must ask yourself how willing you are to be confronted day in and day out with how wrong your ideas may be. And how willing you are to give the team autonomy to test their own ideas."
David Visman,
Booking CPO.
"We manage the company based on asking ourselves questions."
Eric Schmidt,
former Google CEO.

Business Experimentation: the methodology

  • We work with organizations to master each stage of the methodology.
  • From the design and prioritization of ideas, to the execution of the experiment and analysis of the results.
  • We follow steps that allow us to reliable and highly predictive results. high predictive power.

The CINEFYN Model: deciding in contexts of uncertainty

  • Cause and effect relationships , in contexts of uncertainty, are only known ex post.
  • Experimentation allows us to identify these low-cost, low-riskrelationships .
  • We test ideas, quickly detect what works and scale it up.
  • We become learning learning machines: ideate, test, scale.

Exploration vs Exploitation

  • In honeycombs, it has been studied that when a bee finds a source of pollen close to the comb, it returns and, by means of a sort of "dance", communicates the finding to the rest of the bees.A part of the bees follows it and dedicates itself to"exploit" this found source (the "efficient bees").
  • But another part of the group remains on the task of searching for nectar sources in less explored areas (" scoutbees ").
  • The survival of the honeycomb depends on achieving the right mix of the two.
  • Similarly, organizations must balance between "creating value from innovation" (explore) and capturing value via operations (exploit).
  • Experimentation allows companies to balance this mix and embrace exploration in a systematized way and with greater speed and rigor in learning.

Our focus

  • Transforming organizations into learning learning machines incorporating the scientific method into their decision decision making.
  • To get more and more companies in Latin America to adopt and scale Business Experimentation.
  • Promote the organizational practice of behavioral science, helping companies understand how their customers and employees make decisions. how their customers and employees make decisions.
  • Create the first communities of experimenters in Latin American organizations.
  • Generate synergies between organizations in Latin America that are beginning to experience.

Technology partners

Under construction

Our products

Experimentation Programs
Bootcamsps
B2B courses

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info@mybusinesslab.co

Buenos Aires, Argentina. 2024

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